Playbook developed to help businesses survive social media firestorms

Sexist. Dystopian. This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton's stock fell by about 9%, after social media erupted over perceived outdated gender roles and body image standards...

Originally published at Phys.org