To say that Ford has struggled to make profitable electric vehicles would be an understatement. The company recently pulled the plug on its F-150 Lightning, a truck once heralded as the most important EV ever made, after taking a staggering $19.5 billion hit on its EV investments in 2025. A new focus on hybrids and extended-range EVs, as well as internal-combustion engine vehicles that still bring in the most revenue, are now the new way forward for the iconic 122-year old company. Everything old is new again.
But Ford still sees EVs as the future - just not oversize ones with "no path to profitability," like the Lightning, as Andrew Frick …
