After Search Party backlash, Ring is still avoiding the bigger questions

Siminoff acknowledged in an interview with The New York Times that including maps that showed mass surveillance in an ad was a mistake. | Screenshot from Ring video

Ring founder Jamie Siminoff has been on an "explanation tour," as The New York Times puts it, following the fallout from its Super Bowl ad and the introduction of its Search Party feature.

In an interview with The Times this week, Siminoff explained that he understands people's concerns and that "maybe people were 'triggered' by an image in the ad that showed blue rings radiating out from suburban homes. There will be fewer maps in any future ads, he said."

Graphics in ads are not the problem. The problem is the potential for Ring's vast network of AI-powered camera technology to be turned into a surveillance tool, one accessible to law en …

Read the full story at The Verge.