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Support stops at the checkout line: Consumer stigma undermines 'impact hiring' initiatives
- January 29, 2026 at 9:58 AM
- 15 views
A new study published in the Journal of Consumer Psychology reveals a hidden tension in ethical consumerism: While consumers morally support companies that hire individuals experiencing homelessness, deep-seated social stigmas can inadvertently drive down sales.
Originally published at Phys.org