Vanguard Targets Direct Indexing With Just Invest Acquisition

In a sign that direct indexing has officially arrived as an important investment alternative to traditional mutual and exchange traded funds, Vanguard announced Tuesday that it is acquiring direct indexing upstart Just Invest.

Direct indexed investment accounts are customized via technology to meet individual investors’ specific goals. Those goals could include reducing taxes, or eliminating exposure to specific industries, such as oil, for environmental, social or governance reasons. The past year has witnessed a series of…

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