Join the UK’s most profitable side hustle – how to start podcasting

PODCASTING is one of the most profitable side hustles, bringing podcasters an average of £900 in secondary income.

Trailer for new episode of ‘The Property Show’ podcast

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Many saw lockdown as an opportunity to bring in some secondary income and the podcasting industry has soared as a result. One of the biggest misconceptions about this industry also gained popularity in this time: that it takes money and great technical knowledge to make a podcast.

Neither of those are true, podcasting can be as low or high budget as you’d like, and most platforms that host and publish podcasts are very user-friendly.

Tech and equipment

While podcasts can be recorded with nothing more than a smartphone, it’s important to get the best sounding audio possible.

The only means of connection a listener has to a podcast is the audio, if this is subpar most listeners will find another podcast even if the content is amazing.

With that being said, the first investment to make in a podcasting career is a decent microphone and digital recorder.

Podcast microphone

Contrary to popular belief, a podcast can be done with just a smartphone (Image: GETTY)

Recording a podcast may need more space than a phone or laptop can offer, which is where a digital recorder becomes highly useful.

It will also be fruitful to invest in a quality pair of headphones, enabling you to hear exactly what is being recorded and ensure the audio quality is good before you finish the recording.

Editing software like Audacity provides post-production tools to edit your podcast to perfection.

You’ll also need to find a suitable media host, this is where the podcast will be uploaded and live online and there are plenty of available hosts.



Surprisingly, podcasts do rely heavily on visual features as well, cover art is a vital aspect as this is actually the first impression a listener has of the podcast.

Selecting just what the podcast will be about and choosing an appropriate name for it is equally important.

Descriptions of what the podcast series will be focused on as well as a breakdown of each episode provides the potential listener with a better idea of what they will be getting into.

Content plan

Before even beginning a podcast it’s important to pre-plan at least half of the intended episodes.

Desk with stationery

This side business earns podcasters almost £1000 in side revenue every month (Image: GETTY)

This will not only make it feel less like a time crunch and more like a hobby, but it will also give you space to ensure you’re being diverse with your content and still sticking your original purpose.

Spacing out the podcast episodes correctly is paramount; posting too far apart will mean the listeners may have forgotten about it and moved on.

Alternatively, posting too many too close together won’t just place unnecessary strain on you but can leave the audience feeling like they’re being spammed and push them away.

Rehearsing and recording

The specific process of script writing is different for each podcaster, some may have every word scripted out whilst others create more of a checklist.

Often people will listen in if it feels like they are having a fun conversation with a friend and detailed scripts can make the conversation feel forced and unnatural.

But in-depth scripts also mean less margin for error which will cut down on the amount of time spent re-recording and editing in post-production.


It can be beneficial to create social media pages for your podcast as this is the easiest way to promote them.

By linking these pages into the podcast description will help drive listeners to follow your pages, and indirectly giving you a good look at your demographic and helping the podcast grow.

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