Apple Earnings: What Happened with AAPL

AAPL crushed earnings and revenue expectations

Key Takeaways

  • Apple’s services revenue surpassed analyst estimates.
  • Profit margins on the company’s services revenue are much larger than on revenue generated through product sales.
  • iPhone sales rose 49.8% compared to the year-ago quarter.
Apple Earnings Results
Metric Beat/Miss/Match Reported Value Analysts’ Prediction
EPS Beat $1.30 $1.01
Revenue Beat $81.4B $73.5B
Services Revenue Beat $17.5B $16.3B

Source: Predictions based on analysts’ consensus from Visible Alpha

Apple (AAPL) Financial Results: Analysis

Apple Inc. (AAPL) reported Q3 FY 2021 earnings that crushed analysts’ expectations. Earnings per share (EPS) came in well above expectations, doubling from the year-ago quarter. Revenue also exceeded analyst forecasts by a wide margin, rising 36.4% year over year (YOY) to a record high for the June quarter. Apple’s services revenue beat analysts’ estimates. The company’s shares were up slightly in after-hours trading. Over the past year, Apple’s shares have provided a total return of 55.9%, well above the S&P 500’s total return of 35.9%.

Note that Apple’s 2020 fiscal year ended in Sept. 26, 2020. Its current earnings report is thus for its fiscal third quarter, which coincides with the second quarter of the calendar year.

AAPL Services Revenue

Apple’s services revenue rose 32.9% YOY, marking the fastest pace of growth since Q3 FY 2018. The company’s services include the its digital content stores and streaming services, such as its various App Store platforms, Apple Music, Apple Arcade, Apple News+, and Apple TV+. Apple also generates services revenue from AppleCare, advertising services, cloud services, and other services, including Apple Card and Apple Pay.

Profit margins on services sales are dramatically larger than on Apple’s hardware profits. That means that each dollar of added service sales disproportionately boosts Apple’s profits compared to hardware sales.

Hardware sales still make up the majority of Apple’s revenue, however. Apple’s iPhone sales alone, which rose 49.8% YOY, accounted for 48.6% of total revenue.

Apple did not provide any future guidance in its earnings release. It has not provided any guidance since the beginning of the COVID-19 pandemic. Apple’s next earnings report (for Q4 FY 2021) is estimated to be released on Oct. 27, 2021.

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  1. Apple Inc. “Apple Reports Third Quarter Results.” Accessed July 27, 2021.

  2. Apple Inc. “Q3 FY 2021 Earnings Report,” Page 1. Accessed July 27, 2021.

  3. Visible Alpha. “Financial Data.” Accessed July 21, 2021.

  4. TradingView. “Price Chart: AAPL and S&P 500.” Accessed July 27, 2021.

  5. Apple Inc. “Form 10-K for the fiscal year ended September 26, 2020,” Pages 1 & 2. Accessed July 27, 2021.

  6. CNBC. “Apple demolishes earnings expectations with iPhone sales surging nearly 50%.” Accessed July 27, 2021.

  7. Yahoo! Finance. “Earnings Calendar: AAPL.” Accessed July 27, 2021.

Harry Byrne

Harry Byrne

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